Every time your customer interacts with your brand, they build up a perception of how they feel and think about you as a business
What is a Brand?
A brand is specific to its product, service, collection, company and helps promote it by being recognizable by its customers
Why is it important?
It represents a company’s identity
It adds value to the company
It builds trust with its consumers
Builds a companies credibility
Creates user loyalty
Emotionally connects consumer with product / service
It’s used in the companies strategic plan
It’s used in the companies advertising
It’s used in the companies marketing
It’s used in the companies promotions
It’s used in the companies sponsorships
It’s used in the companies public relations
Parts of Branding Design:
Shape of symbols
Colours – Colour Meaning
Pictures Style / Theme
URL – Website and Email domains
Company Documents (Docs, Reports, Invoices, Statements etc)
Click on the file name to open and download
To download / save / print – Simply right-click and save the image.